Welcome 2018 Highlights Downloads

Etex Façade

Etex Façade develops and produces fibre cement-based architectural materials and sidings as well as modular solutions for architectural, functional and residential buildings.

2018 was a year of change - new faces, new challenges, new leaders and the creation of a brand-new organisational structure.

Michael Fenlon, Head of Etex Façade

What was the division’s theme in 2018 in terms of performance?

2018 was characterised by continued like-for-like revenue growth – the ongoing story of our division. We accelerated our focus on performance and execution, while investing in sales and marketing excellence. Our overall goal with these initiatives is to reinforce our leading brands – Cedral and Equitone.

Furthermore, we launched a new white colour for Equitone Linea, and we continue to work on ground breaking innovations for new fibre cement materials in exterior applications. These new innovations demonstrate our ability to work closely with our customers andour competitiveness in entering new market segments.

How do you see the changes of 2018 impacting the division’s evolution in the coming year?

Zeroing in on performance and commercial excellence has further underlined our standing as market leader in premium fibre cement. The quality of our products is outstanding – no other player can offer what we can. As a result, I expect us to maintain our leading position in the years to come.The whole team put in an exceptional effort to make sure this new division was in place by the end of 2018.

Revenue evolution of Etex Façade

2017-2018 Revenue evolution: -1.6%

244
245
267
263
in million euro

Operating countries

Argentina
Australia
Belgium
Chile
Colombia
Denmark
Estonia
Finland
France

Germany
Hungary
Ireland
Italy
Latvia
Lithuania
Luxembourg
Norway
Poland

Romania
Russia
Spain
Sweden
The Netherlands
UK
Ukraine
USA

Argentina
Australia
Belgium
Chile
Colombia
Denmark
Estonia
Finland
France
Germany
Hungary
Ireland
Italy

Latvia
Lithuania
Luxembourg
Norway
Poland
Romania
Russia
Spain
Sweden
The Netherlands
UK
Ukraine
USA

Product spotlight: Equitone Linea

Equitone Linea is a three-dimensional façade material that is coloured all the way through. The material plays with light and shadow, highlighting the raw inner texture of the fibre cement at the core of each panel. The unique qualities of the material make it a popular façade solution for architects designing a wide range of structures and buildings. It’s a cornerstone within the Equitone family of materials. Architects all over the world have been inspired by it.